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The Best and Right Time to Post on social media

Simply put, social media refers to the means through which individuals connect in virtual communities and networks to produce, share, and/or exchange information and ideas. Thus, as the Book of Wisdom suggests, “For everything, there is a season/A time for every activity under heaven” [Ecclesiastes 3:1-8]; there is the best and right time to post on social media.

Fortunately, certain timings may reap the highest benefits. These timings not only help you garner outstanding post engagements but also allow you to determine your ideal best time to post on social media.

Benefits of Timely Posts

Gone are the days when AI was crafted considering human needs and desires. Now, humans are obliged to consider the algorithms to be successful. It has many benefits. To say the least:

  1.  You may increase the chances of your audience noticing and engaging with your posts.
  2.  The finest timing will help you attract attention, but the quality of your material will determine your fate.
  3.  This does not imply that you will crack the engagement code just by publishing at the ideal times.
What actually counts to getting noticed and why?

Recent activity is one of the most important factors in showing your content in social media feeds. Social media users prefer the most current entries in the news feeds to ones that are days or weeks old.

Right Timings to Post on Different Social Platforms

Reasonably, different social media platforms have different ideal times to post on.

  1. LinkedIn

With over 740 million responsive users, LinkedIn is hailed as a marketing nirvana for businesses and people looking to promote themselves.

A little more than 80% of digital companies consider LinkedIn to be a worldwide platform for B2B and B2C partnerships. According to SocialInsider and Cloud Campaign, on weekdays, the following are the best times to post:

It is best to publish between 10 a.m. and 11 a.m. on Tuesdays. And for workdays like Tuesdays and Wednesdays, the most productive times are 7.30 a.m. to 8.30 a.m., 12 p.m., and 5 p.m. to 6 p.m.

However, it is best to avoid posting on weekends because professionals may reduce their social media activity from Friday to Monday to spend more time with their families.

The unfavorable times to create a post on LinkedIn are as follows:

LinkedIn recommends not posting between 10 p.m. and 6 a.m. since your target audience will be unable to catch up with your article, resulting in fewer readers.

Don’t you want to know what social media professionals think is the optimum time to publish on LinkedIn?

Check it out.

  1.  Forbes recommends posting on LinkedIn between 8 a.m. and 5 p.m. on workdays to get the best results.
  2.  The optimum times to post, according to Elle & Co., are 7.30 a.m.-8.30 a.m. and 5 p.m.-6 p.m.
  3.  Oberlo recommends the hours of 10 a.m. to 11 a.m. on Tuesday, Wednesday, and Thursday.
LinkedIn Social Media Management (#ssm) Suggestions:

Keep watching your audience using one of the powerful LinkedIn analytics tools to determine the days and hours you receive the most engagement. Once you’ve chosen the best times to post, schedule your post according to it.

The verdict!

If you want to garner clicks and engage more viewers, consider publishing on LinkedIn from 7 a.m. to 8 a.m., 5 p.m. to 6 p.m., or 12 p.m.

  1. Twitter

Twitter, originally “a microblogging service,” is the most effective platform for marketers to communicate and engage with their customers. People normally log onto it more throughout their commutes and breaks. Like Facebook, it mostly thrives on users.

Globally, Twitter has about 330 million monthly active users. Well-known social marketers assert that one of the primary benefits of Twitter is the ability to gather information about and interact with their target audience.

You may surely see a positive influence on your tweets if you focus on publishing at the right times and monitoring Twitter properly.

  1.  According to HowSociable, the best time to post on Twitter is between 9 and 10 a.m., and the best day is Friday.
  2.  Kissmetrics suggests Wednesday as the best day to tweet and 5 p.m. as the best time to tweet.
  3.  Dan Zarrella has also expressed his thoughts, claiming that the optimal time to post on Twitter is between 5 and 6 p.m.
  4.  During the week, G2 Learning Hub prefers the 9 a.m. to 4 p.m. time bracket, with Friday being the most engaged at 3 p.m.

On weekdays, the following are the best times to post:

  • Monday through Friday, 9 a.m. to 3 p.m.
  • Wednesdays are best for posting at midday and between 5 and 6 p.m.

Weekend posting times are best:

Weekends are the least preferred days for posting on Twitter. Consequently, it is important to plan your postings mostly for weekdays.

You can, however, try posting on Sundays between 9 a.m. and 11 a.m. If you want to boost or optimize your chances of getting more clicks, consider these favorable times to publish on Twitter:

  • 2 a.m.-3 a.m.
  • 6 a.m.-7 a.m.
  • 9 p.m.-10 p.m.

Similarly, there are moments when you should post on Twitter, but there are times when you should avoid doing so. They are as follows:

  • Weekends
  • Every day between 8 p.m. and 9 a.m.

So, you may know all the right times to publish on Twitter to increase the number of people who see your tweets.

Twitter Social Media Management (#ssm) Suggestions 

People use Twitter on their cellphones and desktop computers similarly to RSS feeds. Use any effective Twitter analytics tools to determine when your target audience is online, and then use SocialPilot’s Twitter scheduling tool to publish your tweets at those times.

The verdict

The best times to reach more people on Twitter throughout the week are between 9 a.m. and 6 p.m.

  1. Facebook

Facebook is one of the major platforms with the greatest audience, and it is accessible both at home and at work via various devices. As a result, it is dependent on the audience and how they access this website.

You may reach your target audience by sharing your material at the appropriate times on Facebook. In reality, there are specific hours or times when you may increase your article instantaneously.

Here’s a complete guide on the optimal times to post on Facebook.

There is no set optimal time to post on Facebook. However, periods between 1 p.m. and 4 p.m. are good for those aiming for a larger audience.

There are distinct criteria for posting weekly and on weekends that might help you achieve the most click-through rate.

Weekday posting days and times:

  • Wednesday, 3 p.m.
  • Thursday and Friday, 1 p.m. to 4 p.m.

On weekends, the following are the best days and times to post:

  • Saturdays and Sundays: 12 p.m.-1 p.m.
  • However, along with the greatest times to post, there are also times to avoid publishing on Facebook. They do,
  • For the whole week, the worst period (hours) to avoid posting on Facebook is between 8 p.m. and 8 a.m.

Furthermore, several social media gurus have shared their thoughts on when to schedule material. They are as follows:

  1.  According to Elle & Co., the best time to post on Facebook is between 1 and 3 p.m.
  2.  According to Hubspot, 9 a.m. is a decent time for individuals to depart for work. From Thursday through Sunday, the next peak hour is between 1 and 3 p.m.
  3.  Fast Company recommends 3 p.m. on Wednesday as a great time to post on Facebook.
  4.  The Huffington Post suggests posting on Thursdays and Fridays because these are the busiest days for readers. They also stated that Facebook usage increases by 10% on Fridays.
Facebook Social Media Management (#ssm) Suggestions 

Track and analyze your Facebook statistics regularly to determine when your audience and fans are online. Once you’ve decided on the optimum times to publish, use SociaPilot’s Facebook scheduling tool to automate your posting.

The verdict

If you want more likes, shares, and impressions, the best time to post on Facebook is around 1 p.m., 3 p.m., and 4 p.m.

  1. Instagram

Instagram is a US-based picture and video-sharing social networking service. Users may upload media to the site, which can then be altered using filters and grouped using hashtags. Instagrammers can share posts with the general public or with pre-approved followers. People may explore trending material, like photographs, and follow other users to add their stuff to a personal feed.

Similarly, it offers priced opportunities to marketers. Instagram’s daily active story users have topped 400 million, while monthly active users have surpassed 1 billion. Instagram has a vast following of smartphone users who use it day and night. Instagram has many loyal users between the ages of 18 and 30 throughout the week.

  1.  TrackMaven suggests submitting photos and videos between 9 p.m. and 8 a.m. Actually, during these periods, particularly on Thursdays and Mondays, you have a better chance of receiving a positive reaction to your articles.
  2.  Hubspot recommends posting on Thursdays between 2 p.m. and 3 p.m. (CDT).
  3.  Journal prefers Monday, Tuesday, and Friday at 11 a.m. and Tuesday at 2 p.m.
  4.  According to MarketingProfs, the optimal time to post on Instagram is between 1 and 2 p.m.

According to social media statistics, almost 6 in 10 Instagram users log in at least once daily, which means that if you post your content at the right times on Instagram, you have a golden opportunity to grow your shares and followers!

Contrarily, Instagram, like Facebook, does not have a uniform time to post. However, publishing on Instagram at times listed below will undoubtedly help you get the best outcomes!

On weekdays, the following are the best times to post:

  • Throughout the week, 6 a.m.-9 a.m., 12 p.m.-2 p.m., and 5 p.m.-6 p.m.

Weekend posting times are best:

  • Saturday and Sunday, 9 a.m. to 2 p.m.
  • If you want to draw an audience using Instagram videos, it is best to upload them during the week from 9 p.m. to 8 a.m.
  • Weekends are often the least preferred days. You can, however, employ the advised period of 9 a.m. to 2 p.m.
  • Also, avoid publishing on Instagram between 3 p.m. and 4 p.m. on all days of the week to avoid messing up your post.

To keep track of your publishing schedule, use SocialPilot’s Instagram scheduling tool.

Instagram Social Media Management (#ssm) Suggestions 

According to Instagram statistics, 81% of Instagrammers use the platform to find new products and services. So, to generate more visitors to your business, amazing post content with appropriate color schemes, hashtags, and emojis during the ideal posting times.

The verdict

The greatest times to publish on Instagram to help your content rise to the top are 6 a.m. to 9 a.m., 12 p.m. to 2 p.m., and 5 p.m.to 6 p.m.

  1. Pinterest

Pinterest is an image-sharing and social networking website that allows users to save and find information—particularly “ideas”—on the internet through photographs and, on a lesser scale, animated GIFs and videos in the form of Pinboards. Consumers access Pinterest during leisure hours, such as watching TV or spending time with family in the evenings.

You may have wondered how these big social media sites are used by various individuals and, as a result, have varying optimum times to post.

Pinterest is becoming increasingly popular among social media sites. It has about 444 million monthly active users throughout the world.

So, suppose you’re one of those 442 million visitors who want to post on Pinterest. In that case, it’s always preferable to publish at the best times on Pinterest to draw as much attention as possible!

  1.  Avoid publishing during business hours because it will not increase the number of clicks or reactions to your Pins.
  2.  According to Fannit, the ideal times to Pin are 8 p.m.-11 p.m. and 2 p.m.-4 p.m.
  3.  According to Hubspot, pinning between 2 a.m. and 4 a.m. from 2 p.m. to 4 p.m. is perfect for connecting with the audience.
  4.  Saturday mornings are the greatest times to post on Pinterest, according to SurePayroll.

Here are some of the greatest times to post on Pinterest during the week and on weekends.

On weekdays, the ideal times to publish are:

  • Fridays around 3 p.m. sound ideal for posting on Pinterest.
  • You can also publish at these times: 2 a.m.-4 a.m., 2 p.m.-4 p.m., or 1 p.m.-3 p.m.

Weekend publishing hours are as follows:

  • Saturdays from 8 p.m. to 11 p.m. are perfect for Pinterest pinning.

These are the best times to publish on Pinterest since they will help you focus on your target audience, but what about the worst?

Yes, there are occasions when you should refrain from or avoid using Pinterest. They are as follows:

Pinterest Social Media Management (#ssm) Suggestions 

Pinterest content has a lengthy lifespan, with 444 million active pinners. To attract an already engaged audience, use tempting material with keywords in its description and pin it at a ‘specific time.’ Pinterest’s analytics tool is once again highly effective in tracking the activities of your audiences.

The verdict

The ultimate solution is 9 p.m. It is the greatest time to pin on Pinterest, especially on Saturdays.

Concluding Verdict

When you sincerely attempt to create exceptional material, you always hope it reaches as many people as possible. You may increase the chances of your audience viewing and engage with your posts by selecting the best and right times to publish on social media. You may also use SocialPilot’s unrivaled scheduling tools to automate your publishing across seven social media networks, including Facebook, Instagram, and Twitter.